New Image for Downtown Glendale

New Image for Downtown Glendale

For some time now, business and property owners in Downtown Glendale have been discussing ways and collaborating with the City to create a multi-pronged approach to establishing a fresh branding identity for the district. This new identity will improve its image and increase both commerce and pedestrian activity levels. The efforts of downtown bussiness and property owners and the City, and the adoption of the new Downtown Glendale Community Benefit Distrist (CDB), which was approved overwhelmingly by property owners this past July, will reinvent the downtown area.

The premise of the Downtown Glendale Community Benefit District, which is referred to by the name as The Downtown Glendale Association (DGA), is to elicit a positive and vibrant image of Downtown Glendale. The newly formed district looks to connect the two largest anchors on south Brand Boulevard, the Americana at Brand and the Glendale Galleria, with the many class “A” office buildings, which are housed on north Brand Boulevard. The DGA also seeks to merge Brand Boulevard with its surrounding streets to create a symbiotic district from Colorado Boulevard to the 134 Freeway. “It is the DGA Board of Directors’ goal to unify the district in an effort to promote fiscal growth, attract new tenants and boost foot traffic, thereby increasing sales tax within the district,” said DGA President Rick Lemmo.

Downtown Glendale Association guest “Ambassadors”began assisting patrons and providing sidewalk beautification in early February. The ambassadors will be part of an innovative marketing and promotions campaign, beginning with an informative website and social media platforms, set to launch in early March. “Every dollar collected through the DGA maximizes the benefits to all business and property owners in the district,” said Lemmo.

“With the opening of a new Nordstrom and Bloomingdales in the fall, we expect to see a noticeable increase in pedestrian activity throughout Downtown Glendale,” said Lemmo. “We will improve the appearance of Brand Boulevard immediately and ultimately eliminate any blight and reduce our vacancy rate. The DGA Board of Directors makes the commitment to the businesses and property owners of the Downtown district, as well as to the citizens of Glendale, that we will make our Downtown something that everyone can be proud of and make it “the place to be, shop, dine, live and visit”.

On Thursday, February 21st at 10:00AM the DGA along with the Glendale Chamber of Commerce will host a commemorative ribbon cutting in front of The Alex Theatre (216 N. Brand Blvd.) The public is invited. For more information please call (818) 240-7870.