September 22, 2016
Eater LA: Let the Shake Shack Burger Bonanza Begin in Glendale
Inside the second LA-area location of NYC’s modern burger icon
By Farley Elliott
Starting tomorrow, fans of East Coast burger monopoly Shake Shack will have two, count ‘em two, places to get their fix. At 11 a.m. sharp, Shake Shack Glendale comes to life.
Tomorrow’s immediate doubling of Shake Shack locations across Los Angeles should help considerably to ease the crush of evening and weekend fans to the West Hollywood original, while simultaneously growing the eyeballs on the brand overall — though with 100 outlets and counting globally, they certainly aren’t hiding. And with at least a few other locations around the county in the offing, soon enough Angelenos won’t be able to go more than a couple of miles without spotting the wavy burger logo from the car window.
Still, this new Michael Hsu-designed location across from the Americana is considered a statement piece for the company, wrapped in glass and delivered right on the busy corner. Sporting high ceilings and the usual muted browns and blacks of the other locations worldwide (but with that usual peek of neon green the company is known for), this Shake Shack iteration promises to be a slightly more compact outlet than the West Hollywood location, but without losing any of the charm.
They also obviously haven’t scaled the menu back any, which means burger-loving fans can expect the usual slew of smashed burgers — including the LA-specific Roadside Double — and fried chicken sandwiches, plus concretes, fries, craft beer, and wine to choose from. This location is unique for one thing though: Shake Shack is partnering with Nicole Rucker of Rucker’s Pie for a vanilla custard concrete that will include a rotating slice of pie.
Shake Shack Glendale opens tomorrow, keeping daily hours thereafter from 11 a.m. to 11 p.m. Want to be the first one inside? Better get there quick because this place is going to be mobbed, especially once Eggslut next door finally comes online.
Shake Shack Glendale
252 S. Brand Blvd.
Source: Eater LA