Imagine the power to change the way people live, forever.
“We certainly deserve more,” we said to ourselves. After all, this is our life journey. And yet, along the way, an industry that adorns our kitchens with expensive appliances, the shower that starts our day, and the grill that completes our weekend, has been allowed to operate with such indifference—dimly lit spaces, dusty boxes, and thoughtless human interaction. The current state of affairs was broken. Lost. Dated. It was never forced to evolve. So it didn't. We simply had to live with unguided choices, no chance to try it before we were told to pay, and a 1-800 number to nowhere.
It could be done better. It could be done beautifully. And so began PIRCH.