Bisnow: Why Holland Partner is Betting on Glendale

Patricia Kirk, Bisnow, OC/SD The Brand, a new nine-story mixed-use project by Holland Partner Group, has opened in downtown Glendale with a bit of pomp and circumstance. Bisnow caught up with Holland COO Tom Warren last week; he tells us about the company custom to combine an official opening with a resident party once a project has exceeded the halfway point in lease-up. Tom tells us the property is a walkable location to live in Glendale, and there’s lots of employment in the area. With the addition of The Americana at Brand to downtown Glendale, he says the company knew the area...